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Corporate and Event Design:
The »Unternehmertag« at Tegernsee is now one of Europe's leading business summits. Each year, the event brings together international decision-makers from the fields of business, politics, technology, and research to discuss current global developments and future-oriented topics. With its interdisciplinary focus, the Tegernsee summit has established itself as a significant forum for global exchange.
Corporate / Event Design
For the event, Heisters & Partner developed a distinctive corporate design that visually translates the unique connection between a global business network and an alpine venue. At its core is a striking visual language symbolizing progress, future outlook, and entrepreneurial vision.
Initiated by Dr. Cornelius Börsch and the Mountain Partners Group, the platform brings together high-ranking representatives from business, politics, and the innovation sector – united annually under a central theme with a special focus on entrepreneurship and venture capital. The visual identity provides a clear, premium framework for this: it gives the summit a unique identity, ensures consistent recognition across all media, and amplifies the impact of the event's keynotes, panels, and pitches.
The corporate design developed by Heisters & Partner thus balances orientation and brand presence with a sense of restraint. It establishes an identity and provides structure to the complex event without being intrusive, while simultaneously creating a strong visual unifying element for the summit’s diverse content. The result is a visual presence that underscores the event's exclusive character, establishes a link to Mountain Partners Group AG, and highlights the forum's international relevance.
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