Heisters & Partner, Corporate & Brand Communication
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TAKKT AG:
»Delivering sustainability«

Sustainability is nothing new for TAKKT. Within the group, it has always been part of the entrepreneurial tradition of the B2B mail order specialist for business equipment to use all resources as sparingly as possible. Guided by the principles of sustainability, the company is actively committed to climate and environmental protection in its core business and assumes responsibility for its products – in purchasing, marketing and logistics. The S-DAX stock is also committed to the concerns of its employees and the people in its social environment. The company-wide sustainability program SCORE was launched in 2011. At that time, TAKKT defined the six central fields of action and the operational goals of its 2016 sustainability strategy for the first time.

Heisters & Partner was able to convince TAKKT of its performance during a pitch and is responsible for the sustainability communication of the company, which is part of the Haniel Group.

Sustainability Report

Through intensive and direct dialogue with the decision-makers, our team developed not only the current progress report in analog and digital form, but also a comprehensive communication strategy that integrates the topic of sustainability into the context of the holding company's communication and places it in a distinctive and independent relationship to the company's identity.

Heisters & Partner sees itself as a think tank and active sparring partner in such processes. By thinking beyond the task at hand in scenarios and incorporating the overall brand strategy, we create sustainable and independent concepts that are unsuitable for any other company. The connection between individual communication measures and the entire corporate identity of the company against the background of sustainable and differentiating value communication is the linchpin of our work.

In this way, we ensure that not only the overarching brand strategy is included in our conception, but also that a trend-setting classification can take place in the overall context of corporate communication.

 

TAKKT AG Online