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Taishan Invest:
For many years, Heisters & Partner has worked closely with the Swiss venture capital specialists at »Mountain Partners«, led by the charismatic entrepreneur Cornelius Börsch, one of the world's most renowned business angels. After Heisters & Partner was entrusted with the corporate design of the Börsch-founded ACG AG and the internationally successful Mountain Partners AG and its subsidiaries, another challenging task followed: the design and positioning of the Chinese offshoot, »Taishan Investment«. Taishan Invest AG is one of the leading institutional venture capital providers in China and invests in high-growth companies there. Taishan is involved both during the so-called "High Growth Angel Stage" and in »Early Stage Startups«.
Corporate Identity
The company is managed by a highly specialized management team, which is recruited from the top class of serial entrepreneurs from China and Europe, and has realized many outstanding investments since its founding. Taishan is managed by Raymond Lei Yang, Sebastian Kübler and Jackie Chen. The public company was named the »Most Respectable Angel Fund in China« by »Founder Magazine« and is one of the »Top 30 VCs in China« according to Analysis Consulting. Taishan's venture portfolios currently amount to more than 225 million US dollars, which come from local and international investors.
Corporate Design
Visual Language
Heisters & Partner developed the brand in two language versions and placed the dragon motif at the center of the corporate design development. The logo, design grid, colors, imagery and typography were developed after an intensive analysis process in close consultation with the Chinese/Swiss company and today ensure a distinctive brand presence.
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