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Stand up for Africa:
Heisters & Partner has further increased its social commitment to the Kavango Development Foundation, which, as a legacy of Mainz Cardinal Karl Lehmann, runs an AIDS orphanage and a dozen kindergartens in one of the poorest regions of Namibia. Together with the head of the foundation, the South African-born Rev. Angelo Stipinovic, and a circle of sponsors and supporters, Heisters & Partner is developing future communication and strategic direction. The new corporate design focuses on the organization's basic mission: to sustainably strengthen local economic structures and to prevent the causes of flight. In addition to the orphanage for children whose parents have died of AIDS, the organization runs an irrigation and agricultural project in the Kavango region as well as a series of kindergartens that represent the first step towards schooling. As preschools, they teach the children English, an important prerequisite for further school attendance.
Corporate Design
The sustainable concept of training and qualification is intended to support and strengthen local people in building sustainable regional structures. As a financing project, the organization also runs an accommodation lodge on the Kavango River with over 100 employees and trainees. »The standing lion in the foundation's new logo stands for the diversity and pride of the people and calls on people to get involved in the region. The logo shows that we can achieve a lot together and that everyone can be part of a larger whole. Since the logo is also intended to represent the orphanage, kindergartens and preschools as well as training centers, the future donors chose the colorful lion because it expresses the organization's goals most directly and also expresses the self-confidence of the cooperation partners,« says Valentin Heisters.
Online
»In addition to strengthening local communities, the sustainability of individual projects is also very important and plays an important role in the design concept and all areas of co-branding. The concept does not see the people involved as those in need of help, but as partners and stakeholders on an equal footing who have an equal share in the planning and success of the projects. A trainee contributes to the success of a project with his work, commitment and ideas just as much as a supporter who provides know-how or donations. The corporate design takes this principle into account and says goodbye to conventional ideas in which the local people are primarily seen as donation recipients and whose potential often remains unexamined. Our idea was to incorporate the potential of each stakeholder into the design and formulation of the foundation's principles. In addition to the donors, this primarily includes the children, young people and adults of the Kavango region. Without their enthusiasm and potential, the project will not function sustainably.«
Co-Branding
Kayova River Lodge
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