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Sirius Venture Partners:
Sirius Venture Partners, based in Wiesbaden and Düsseldorf, is a venture capital firm that focuses on investments in early company phases. As an investor in technological growth markets, Sirius concentrates on investments in companies in the seed to early expansion phase that have above-average growth potential with innovative technologies, products and business models. The partners support start-ups in their strategic orientation with their many years of experience as entrepreneurs and financiers on an international scale. Sirius offers extensive expertise in a wide range of industrial sectors, a high level of personal commitment from management and access to a top-class network as the basis for successful and sustainable growth of its portfolio companies.
Corporate Identity
Heisters & Partner developed the corporate design after an intensive analysis process, which focused on the nature of the company's specific corporate identity and the idea and inspiration of its founders in particular. Together with the management, a mission statement was created in several workshops, which formed the basis for further formal development. Olaf Jacobi and Friedrich von Diest, the two charismatic founders, were personally available to us and familiarized us with the history and entrepreneurial culture of Sirius. The initial solutions emerged from the dialogue, which from the outset also took into account the consistent expansion of the company and its funds in the brand architecture.
Corporate Design
Publications
The logo, the typography, the color scheme, and also the visual language were developed in several scenarios and finally brought to a synthesis. The photography was provided by the renowned photographer Franziska Messner Rast. The development focus was on the idea of departure and growth from entrepreneurial experience, which was manifested in the logo in the symbol of the star, from which a smaller star stands out. The implementation process of the completed CD elements culminated in the creation of various templates, the implementation of various media such as the annual report, image brochure, website, and the realization of analog and digital business equipment.
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