R+V Versicherung:
Inhouse/Insurance Broker

With the »Inhouse/Insurance Broker«, the insurer R+V and its branch directorate for brokers in industry have a specialized trade publication that offers content tailored to the premium target group of industrial brokers. Heisters & Partner optimized the periodical in a comprehensive relaunch, expanded the conceptual approach to reflect the times and increased readability, comprehensibility and emotionality through the use of typography, infographics, diagrams and illustrative elements as well as an authentic image and photo language. Heisters & Partner is responsible for the holistic implementation of the magazine, which is developed by a small editorial team in direct contact with the client. The magazine puts the customer, in this case the competent contacts in the industry, at the center of the reports and thus attracts a lot of attention through storytelling that is relevant to the target group. Individual articles, stories and interviews are posted in parallel on social networks, thus providing double use, which reaches the target groups through the high level of personalization and tailored storytelling.