DE | EN
Medvest:
Medvest is a venture capital fund with a focus on high-growth start-ups in the pharmaceutical industry. Heisters & Partner developed the corporate design as the investment hub of the internationally positioned Mountain Partners Group based in Zurich, Switzerland. Our design and analysis teams see the visual appearance of a company as an active and strategic control element that makes a decisive contribution to value creation. They are convinced that the harmonious combination of corporate appearance and corporate strategy creates credibility and trust in the long term, which are the decisive parameters when it comes to the success and sustainable future of a company. When designing Medvest's image and word mark, both the formally abstracted quote from the ancient Rod of Aesculapius in its dynamics and the flowing and modular connecting elements played an important role. The aim was to combine both impressions with the company's determination and to bring them to a synthesis together with the communications specialists at the Swiss venture capital specialist.
Corporate Identity
A manual and various digital smart templates enable employees to flexibly implement the design in the office environment and use it widely. Letterhead and business cards were more elaborately created as a tactile expression to complement the digital implementation. Three-dimensionality played an important role, especially in building signage.
Corporate Design
Top