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K+S AG Corporate Image:
We developed the international image campaign for the raw materials group K+S AG under the slogan »The world that moves us«. The result was an impressive route that was used in all corporate communication channels. »The world that moves us« tells of the fascination of the raw materials company K+S AG and allows it to be experienced in all its depth and diversity. The campaign conveys the enthusiasm for the world of mining that drives the people at K+S all over the world. This world lies up to 1,500 meters below the earth's surface. There, K+S uses the latest technology to extract raw materials that were formed millions of years ago. The company processes the nutrients and minerals obtained from them and refines and markets them worldwide.
K+S AG Financial Report
The only raw material value in the M DAX produces well over 20 million tons of salt and more than seven million tons of potash and magnesium products every year, making an indispensable contribution to feeding humanity. The campaign shows K+S employees at the places where the most important steps in value creation take place: underground, in the laboratory, in the field or at the crucial interfaces in logistics. The route tells in vivid and emotionally touching stories how the company's products ensure rich harvests, increase safety on winter roads, promote and improve health and form an important basis for a modern industrial society.
K+S AG Sustainability Report
The company has a long tradition: customers have trusted K+S products for 125 years; the company's employees have often been involved in mining for generations. Today, more than 14,000 employees all over the world contribute to the success of the K+S Group. In the campaign developed by Heisters & Partner, eight of them talk about their world above and below ground – from mining to the finished product. British photographer Robert F. Wilson photographed K+S employees throughout Europe and North America. A South American unit exclusively shot the images in Chile.
Corporate Image
The photography shows the testimonials in the middle of this world that is closed to most people. Isolated underground, hundreds of meters below the earth's surface, or in the middle of the vastness of the Atacama Desert in Chile. Robert F. Wilson makes this fascinating world transparent through the impressively authentic portrayal of the testimonials. The viewer literally sees how the world of K+S lives in people and drives them. At each of the shoots – whether deep underground, in the wide fields of France or on the Canadian prairie – our team experienced the same deep enthusiasm of the K+S employees for mining and the world of raw materials. The warm friendliness and helpfulness of the miners underground alone is something that none of the photo production crew members will forget.
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