Heisters & Partner, Corporate & Brand Communication
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Merz Annual Report:
»Shaping the future«

Following an intensive selection process, Heisters & Partner was entrusted with the design of the HSH Nordbank annual report. As a »bank for entrepreneurs«, HSH Nordbank stands for people with vision, passion and initiative. It is a competent partner for many entrepreneurs, both in business and in private life, particularly for medium-sized businesses in its northern German home region and in German metropolitan regions. The image section of the report focuses on these people and visualizes their commitment and their long-standing partnership with the institute, which originally emerged from the merger of the Hamburgische Landesbank and the Landesbank Schleswig-Holstein. The report credibly conveys to stakeholders the strengths and future potential of the bank based on its comprehensive expertise and experience in corporate customer business. In this important pillar, the report focuses on the fields of expertise in the logistics & infrastructure, trade & food, and industry, services and healthcare sectors.

Annual Report

The report focuses on credibility and building trust, as its image section lets real customers of the company have their say, who, in direct dialogue with HSH Nordbank's partners, provide authentic testimonials for the successful cooperation with the financial institution.