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HSE AG and Entega:
The energy supplier Entega helps its customers to lead a sustainable life by making green energy affordable and helping them to save energy. Today, Entega is one of the most successful green electricity providers in Germany and offers a wide range of intelligent energy service products. The annual report is connected to the sustainability report via a folding cover and comes with an additional color magazine, which is addressed to end customers independently of the annual and sustainability reports and is used in the company's sales department. Entega is considered one of the pioneers of the energy transition, as it consistently took this step for its own energy products years before Germany officially phased out nuclear power and supplies its customers exclusively with energy from renewable sources.
Financial Report
In this combination of three reports, it was important to apply both the corporate design specifications of the parent company, HSE AG, and the design of Entega in such a way that the reader can clearly assign the report sections. In a pitch against three competitors, Heisters & Partner was able to convince the client of a clear concept: the business and sustainability reports were sober and reduced in a modern interpretation of the HSE CD, while the enclosed Entega customer magazine was clearly based on the appearance of the Entega sales brand and is colorful.
Sustainability Report HSE entega
An important role in the concept is played by the relationship between the detailed business and sustainability report with its testimonials and the sales report, in which all the voices of the »big« reports appear as quotes and thus set strategic communication anchors that link the media together in a credible way. Both the innovative linking of the three reports via a specially developed slip cover and the photography of the landscapes and testimonials underline the independence of this communication solution.
entega: Sustainability Magazine
While the HSE reports were designed as reading media and form the strategic backbone by offering detailed discussions with the thought leaders of the energy transition, the Entega customer magazine is a crisp excerpt that prepares the key messages of the reports in easily digestible and quickly understandable facts and figures with a focus on sustainability. Above all, the company's three concepts in the fight against climate change are clearly and conspicuously expressed here: avoid, reduce and offset CO2. Open questions from consumers are addressed and answered. 3D infographics make the information visually tangible, landscape photographs establish a direct connection to the local nature of the local people. An exciting and enjoyable task for Heisters & Partner, which was not least characterized by the commitment of everyone involved.
The report has received numerous national and international awards and prizes. Among other things, it won the Berliner Type and was honored with the Design Prize of the Federal Republic of Germany.
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