DE | EN
hanit®:
The catalog for garden products made from the recycled plastic hanit® is part of a complex corporate design relaunch of the overall brand and was developed in close dialogue with the company's marketing and communications experts. The new corporate design puts the circular economy and sustainability of the material »hanit®« at the center of the communication and shows the unique selling point of the material, which is particularly popular in the outdoor sector.
B2C Catalog
In addition to the design, concept and text, the photo shoot was also produced and accompanied by Heisters & Partner. The aim was to cover people and object photography in credible situations so sensitively that realistic storytelling elements and authentic contextualization would reach potential customers at eye level and at the same time dispel existing prejudices against recycled materials in the garden sector. The strategic and design relaunch of the brand was accompanied by market research during the process.
The catalog and its online version show on almost 200 pages that products made of hanit® show their full strength in the garden and that environmental awareness and good material performance are not mutually exclusive. Authentic stories from users structure the chapters of the catalog and online presence: This allows customers to experience directly how hanit, with a wide variety of practical applications, represents an alternative to conventional outdoor materials while protecting the environment.
In practice, hanit® is the number one recycled product in the garden: Due to its weight, it has lower transport and delivery costs than comparable material alternatives, is versatile and flexible in use and easy to process. More than 350 different garden products offer sustainable solutions for the requirements of green outdoor areas. The convincing price-performance ratio also makes hanit® interesting when it comes to reconciling environmental protection, cost-effectiveness and successful garden design.
Top