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Frankfurter Allgemeine Buch:
The new book by Valentin Heisters and Professor Olaf Leu (ed.) entitled »Haltung, Substanz, Integrität – Wirksame Kommunikation im Zeitalter der digitalen Hypertransparenz« (Attitude, Substance, Integrity – Effective Communication in the Age of Digital Hypertransparency, written in German) (ISBN-10 3962511784) was designed by Heisters & Partner and published by the Frankfurter Allgemeine Medienhaus. The authors demonstrate how companies can successfully address the challenges of digital hypertransparency and the shift in values and communication behavior through authenticity and independence. In doing so, they examine and question common purpose theses and, in dialogue with thought leaders and practitioners from design, business, and research, point out contradictions and solutions to highlight the difference between common sustainability practices and genuine commitment.
Book design
At the heart of the design concept is a clearly structured, timeless formality that deliberately emphasizes precision. The typographic design is based on Olaf Leu's Compatil system – consisting of four font styles with a completely uniform spacing. This allows for interchangeability without changing the type area. The high level of legibility and flexibility are crucial to the book's character.
The texts are characterized by consistent typographic hierarchies. Despite a consistent layout grid within the chapters, the design concept remains dynamic: the table of contents, biography, and list of sources fit seamlessly into the overall design. With boldly placed chapter numbers on an orange background, the chapter openings create striking visual anchor points in the otherwise monochrome layout.
The book is divided into fourteen chapters that explore central principles of modern corporate communication. Each chapter approaches the three key concepts of »attitude, substance, and integrity« from different perspectives.
The book concludes with a concise fourteen-point plan for future-oriented corporate communication and an appendix containing a historical text by Bodo Rieger on corporate identity, which highlights the relevance of the topic throughout its development.
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