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Heisters & Partner developed a new corporate identity for the communications and strategy consultancy Eggersmeier. In addition to the naming, a clear and holistic design approach was found which impresses with its reduction to the essentials and which, alongside attributes such as »quality«, focuses on the written word in its logo. The communications consultancy Eggersmeier follows the premise of building trust among stakeholders in corporate communications through transparency, authenticity and truthfulness. The »be« in the logo stands for both the initials of »büro eggersmeier« and the English »to be«. The firm's consulting approach follows a guideline of successful corporate communications: »Be who you are!« and thus condenses the approach of a consistent commitment to corporate identity in communications.
Corporate Identity
For Eggersmeier, it goes without saying that communication is most effective when it corresponds to a company's lived and true attitude. With this approach, the office's work is straightforward and at the same time practical, and with integrated communication solutions it contributes to the positive development of many successful clients. One focus of the office is strategic consulting expertise in the areas of public relations, financial communication and investor relations as well as crisis communication.
Corporate Design
Büro Eggersmeier Online
The corporate design consistently works with the font »Compatil Text« and uses lowercase throughout all media. This homage to Otl Aicher is one of the few independent design elements resulting from the flow of text that appear openly as corporate design. Otherwise, white spaces and the absence of all color – except for the font color »black« – play the main role.
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