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Dyckerhoff AG:
Clear goals, sustainable corporate management and technological know-how characterize Dyckerhoff. The company, which has been on the market for over 150 years, is now one of the leading international brands in the building materials industry and is one of the most important manufacturers of cement and ready-mixed concrete. Since 2004, Dyckerhoff has been part of the Italian Buzzi Unicem Group and, as part of the group, pursues a long-term corporate vision with clear goals and strategies for sustainable development with high-quality and environmentally friendly production facilities.
Corporate Identity
As part of the merger with Buzzi Unicem, the corporate design of the entire group was revitalized, also to express the merging of Buzzi Unicem and Dyckerhoff. As a first step, all parts of the newly established group adopted the Dyckerhoff brand font »Frutiger«, in front of which the Buzzi Unicem logo was placed as a unifying symbol. We revised the overall appearance and developed the integrated brand strategy together with the communications managers.
Corporate Design
Publications
We supported the entire implementation of the complex corporate design, from the design of advertisements and the labeling of buildings and vehicles to brochures, annual reports and job advertisements. Heisters & Partner worked with two parallel units in Italy and Germany during this process and ensured that the merger of the brands took place using the greatest possible synergies and that the entire company benefited from the knowledge of all parts.
Advertisements
The focus of the redesign was the direct dialogue with the users of the corporate design, who were given the flexibility to create a structure that was both uniform and open and adaptable. Together with representatives from all of the group's companies, the official relaunch was finally put live and continuously developed. The new corporate design is now a living expression of the identity and solidarity of all parts of the group.
Dyckerhoff Online
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