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Dräger Annual Report:
At the heart of the Drägerwerk annual report is the promise that has been associated with the actions of the leading security and medical technology company for generations: to be there when there is need and help is needed. »I will be there« is not only a lived promise that applies to every Dräger employee, it also applies to the company's users and customers, the emergency doctors, firefighters and mine rescuers all over the world. An emotional, black-and-white series of images shows three exemplary situations from the fields of medical and safety technology in which Dräger devices play a crucial role: in a burning house, in a rescue helicopter during a night-time operation in the sky above the city and in the neonatal ward. In this way, the brand promise of Dräger products also becomes the promise of the helpers in action: We will be there when we are needed. The pictures and testimonials provide insight into everyday working life and ultimately culminate in the promise made by CEO Stefan Dräger himself: »I will be there.«
Annual Report
In the impressive images by photographer Heiko Schaffrath, the report shares the rescuers' experiences with the reader and takes them on missions in which every second counts and the promise of being there is kept. In its reduced and clear layout, the report tells a story of technology for life and allows the reader to participate directly in the story of a company in whose veins the lifeblood of its 14,000 employees flows. The decisive inspiration for Heisters & Partner to develop this report concept was the foreword to a previous quarterly report in which CEO Stefan Dräger wrote about the importance of the Dräger claim »Technology for Life«.
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