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Cellofoam:
Cellofoam is a leading specialist in the field of sound insulation and soundproofing products for industrial and technical applications. In addition to major customers in the bus, rail and construction machinery sectors, over 1,600 industrial customers in more than 70 countries rely on the company's acoustic expertise every year. Heisters & Partner developed a complex corporate design based on the research project of a student working group at Mainz University of Applied Sciences, and used this as a basis for the design and implementation of the company's corporate image.
Corporate Identity
The results of the visual preliminary study were an important tool in identity development, in which the attitude of management and a precise analysis of the market environment also played an important role.
Corporate Design
Visual language
The process clarified the company's mission statement and made it clear that values such as reliability, a sense of responsibility, courage and a sense of proportion are not just the classic attributes of an owner-managed, medium-sized company.
Publications
For the company's CEO, Jörg Rollinghoff, these virtues are also the basis of a successful, internationally active company in the 21st century. The fact that he lives this conviction consistently in his entrepreneurial activities is demonstrated by his Cellofoam from its founding to the present day. With its high quality standards, product optimizations and improvements in processing techniques, Cellofoam has earned an independent and unmistakably innovative reputation.
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