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Buzzi Unicem:
Buzzi Unicem is an international manufacturer of cement and ready-mixed concrete and is one of the largest building materials producers in the world. The Italian company can look back on a history spanning over a hundred years: founded in 1907, Buzzi Unicem now operates in 12 countries and employs around 10,000 people. The international, multi-regional group, which focuses on cement, concrete and aggregates, pursues a long-term corporate vision, clear objectives and strategies for sustainable development with high-quality and environmentally friendly production facilities. The company believes in creating value thanks to its in-depth and proven know-how and efficient operational organization.
Corporate Identity
Heisters & Partner was commissioned with the design integration of the entire Buzzi Unicem Group, which united various corporate identity under one roof. The values and core attributes of the brand were of crucial importance: low profile, family business, long tradition, reliability, high quality and great sustainability.
Corporate Design
Branding
In direct contact with the company management, together with Head of Communications Paolo Maggi, we were able to present the first drafts of the brand management strategy to top management in Casale Monferato, the company's headquarters, and work it out in dialogue.
Corporate Design Applications
We chose the Frutiger font as the consistent font, especially since it had already been used by one of the largest holdings, the German Dyckerhoff AG, and developed a clear brand strategy. Heisters & Partner moderated the process of merging the various corporate identity in several workshops and was always in close contact with the top management of the corporate groups involved. Ultimately, it was the trust and the friendly, open contact that enabled our designers to design a complex and very coherent CI / CD program for Buzzi Unicem.
Reporting
In addition to the brand strategy and numerous applications, Heisters & Partner developed a 100-page multilingual manual as part of the general implementation of the new corporate identity. Another important step was the development and analogue and digital implementation of corporate communications, such as the annual and sustainability reports, the website of the entire group and selected advertising motifs.
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