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Biopetrol Industries AG:
Heisters & Partner developed the entire visual corporate identity for the newly founded Biopetrol Industries AG, based in Zug, Switzerland. In addition to defining and implementing the logo, font, colors, surfaces and images, the media required for the IPO included the online presence and the annual report. Heisters & Partner accompanied the company until its IPO and, together with a financial communications agency and in close coordination with those responsible, developed the overall strategic communication of the Swiss biodiesel producers. In direct contact with the management and the company founders, the scenarios for strategic design development were taken from hypothesis to synthesis, approved and implemented in the long term. Our experts were entrusted with both the development of the online presence and the creation, editing and implementation of specific magazines as monthly supplements to national daily newspapers.
Corporate Identity
Due to the industrial context, we chose »Eurostyle« as the logo font, which had already played an important role in several company start-ups in the founding family. In the choice of colors, in the ID development process we brought together the aspect of conservative »grounding« with the aspects of »mobility« and »green energy«, which led to a combination of the dark green tone with the light yellow-green.
Corporate Design
Visual language of Biopetrol Industries AG
Throughout the entire process, understanding the manufacturing process on the one hand and the specifics of the bioenergy industry on the other played an important role for us. We visited the laboratories and production sites together with company representatives and sought contact with energy specialists who, in direct discussions, familiarized us step by step with the challenges of various market-specific aspects.
Publications
The political component of the task was also clear to all those involved from the outset and became part of the development work in various workshops and sounding boards. The materiality index developed in this way placed the demands of the stakeholders at the center of the communication work from the outset and found its final form in the weighting by top management.
Biopetrol Industries AG Online
In addition to the corporate design, Heisters & Partner developed the sustainability and annual report as well as various digital and analog corporate communication media, including the Biopetrol website.
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