Heisters & Partner, Corporate & Brand Communication
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ALTANA Report
»Now – for the Future«

The grown combination of innovative and financial strength, together with the commitment to developing tomorrow's solutions today, makes ALTANA AG a driving force for positive change, even in turbulent times. The new Corporate Report provides examples of how colleagues in the ALTANA Group are making important contributions to a sustainable future and are taking the steps today that will initiate tomorrow's solutions. Whether energy transformation, e-mobility, or climate-friendly supply chains: ALTANA is developing solutions today that have the potential to transform entire markets tomorrow.

Corporate Publishing

Six testimonials from the various business units of the world's leading specialty chemicals company explain how today's innovations can change the lives of tomorrow and simultaneously demonstrate the company's breadth of capabilities in bringing useful solutions to life. The result is an overall picture of interdisciplinary collaboration within the company, which works toward the realization of long-term corporate goals, hereby securing not only ALTANA's »license to operate« but also its »license to grow.«

 

The »NOW« in the black-and-white portraits thus represents the momentum to actively drive progress in the present. In contrast, the layout shows an illustration of an abstract grid model, which represents the future. The color illustrations indicate the megatrends that ALTANA is working on to create sustainable added value for the people of tomorrow.

 

It is not least the insightful and sensitive black-and-white portraits by Robert Brembeck that ground this annual report concept and root it in the »now.« These photographs demonstrate once again how focused people are, bringing their own individual and distinctive personalities to bear, to make future transformation possible through groundbreaking innovations.

 

The design concept represents a visual dialogue between today and tomorrow. The green-blue gradient in the title symbolizes not only the company's ongoing development, but also ALTANA's impulsive and disruptive commitment to economically viable innovations that ensure progress. These innovations are never an economic end in themselves, but always a manifestation of sustainability and resilience.