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ALTANA Business Report:
The annual report is based on the main theme of »Green Chemistry at ALTANA« and illustrates the specialty chemicals company's contribution to the global megatrends of urbanization, mobility, renewable energies and mobile communication: The report explains how these global megatrends are increasingly shaping our world and what contribution ALTANA's solutions can make to finding environmentally friendly and resource-efficient solutions. More and more people are moving from the countryside to the city. The growing world population needs houses and electricity, transport and telecommunications networks. At the same time, the limited raw material and energy reserves require the entry into »green« industries and production processes that use resources more effectively and have significantly less impact on the environment. Growth and prosperity are only possible for many people with the appropriate technology and a sustainable infrastructure.
The report illustrates that the megatrends described not only pose challenges, but also great opportunities for innovative, globally active companies. As a research-intensive specialty chemicals company, ALTANA is already represented in many technologically demanding markets with its products and applications. The products enable ALTANA's customers to implement environmentally friendly and sustainable solutions in their markets. This applies to ecological improvements in traditional industries, but also to completely new applications and technologies. At the same time, ALTANA is working intensively to make its own products and production processes more environmentally friendly. The annual report shows: »Green« chemistry and the megatrends of tomorrow are key success factors for ALTANA.
The foreword by the Management Board states: »Sustainable economic value creation is the key to the continued success of our company.«
Business Report
Heisters & Partner developed the report's communication concept and focuses on illustrations. The precise graphics show the use of ALTANA's solutions and give the reader an idea of the specific value added contribution of specialty chemicals. The design uses green gradients that support the report's messages on the open, uncoated paper. The typographic design focuses on the transparency, clarity and economy of the design tools. Readability and clarity play the most important role here. The cover and binding were designed as spiral bindings, in keeping with the character of the annual report as a working document. The color of the cover corresponds to the secondary colors of the corporate design and makes the entire series of ALTANA annual reports appear consistent and diverse at the same time.
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