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ALTANA AG:
This year, Heisters & Partner once again developed the concept and design of the integrated corporate report for the specialty chemicals group ALTANA AG. The report documents the company's global dialogue with its stakeholders; the image series shows the triangular relationship between ALTANA, the company's stakeholders and the reader of the report, who becomes part of this relationship. Together with the Munich photographer Robert Brembeck, the topic was implemented around the globe. In addition to aspects such as agility, innovations and acquisitions, it also covers points such as increasing the proportion of women in management positions or the company's social commitment at its locations. As a global leader in specialty chemicals, ALTANA's exchange with its stakeholders takes place worldwide. The examples shown take the reader to the USA, England, India and the Netherlands, among others. In addition to the design and conception, Heisters & Partner also took over the local production of the photo shoots and ensured the consistency of the imagery. The actors in the dialogue were photographed in black and white, while a horizontal motif connecting the conversation partners can be seen in the background. The ALTANA report was also produced as an online HTML version and as an e-book and provides the reader with all information adapted and optimized for reading on all media channels.
ALTANA Annual Report
The ALTANA annual and sustainability reports represent a piece of corporate communication that is unparalleled in their consistency – from the title concept to the time-unlimited factors such as page format, typography or the architecture of the information language: Following the palette of corporate design secondary colors, a new, different color is applied to the otherwise consistently designed title every year. This unity in diversity is also a metaphor for one of ALTANA's very own characteristics: »Keep changing.« For the company, this means going through a permanent process of change and improvement, the continuity of which is also one of the company's fixed dimensions.
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