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ALTANA AG Annual Report:
The leading specialty chemicals company, ALTANA AG, stands for integrated and efficient solutions with its innovative developments, which are represented as product innovations in all areas of daily life. Some are brilliant and striking, others are invisible – but they all have one thing in common: they all play a key role in giving products value-enhancing properties. The annual report shown here makes the contribution that ALTANA makes with its innovations visible in its image section and describes how diverse the individual aspects of increasing the value of everyday products are through the additives of the specialty chemicals company. Overall, the report takes the viewer into three different everyday scenarios: into an office, in front of a house and into a kitchen. The report explains that innovation at ALTANA is much more than the sum of the individual product solutions, but a complex combination of diverse developments and value-enhancing aspects.
Annual Report
The scenes, photographed with sensitivity by Robert Brembeck and produced and designed by Heisters & Partner, vividly illustrate how ALTANA uses innovations to transform knowledge into value and concrete benefits for customers. Whether it is in the coating of frozen food packaging, in the protective insulation of electronic components in a car, or as a reflective pigment in an energy-saving wall paint: ALTANA offers customers highly specialized technical solutions in niche markets. The report clearly shows these niche fields in practical application examples and makes it clear that innovation is an essential element of the strategy and ensures that the company also grows in the long term.
ALTANA AG Online
The online version of the ALTANA annual report takes up this connection in a medium-specific way and enables the user to make all the product innovations hidden in the images visible by mouseover and to explore their contribution to value creation. The series of images was photographed in high resolution in landscape format to support the sophisticated zoom effects in the animation and to sharply focus on individual objects from the panoramas. Due to the comprehensive strategic anchoring of the messages, the online version was used both on the top level of the ALTANA homepage and as an image section of the HTML report. The entire annual report is part of a comprehensive and long-term series of reports, the consistent design feature of which is the title design, which only varies in color but is otherwise uniform.
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